Privacy Policy of Datashop24.com

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website.
Personal data refers to any data that can be used to personally identify you.
Detailed information on data protection can be found in our privacy policy below.

Data Collection on Our Website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator.
You can find the operator’s contact details in the website’s legal notice (Impressum).

How do we collect your data?
Some data is collected when you provide it to us. This may include data you enter into a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. This primarily includes technical data (e.g. web browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What Do We Use Your Data For?

Part of the data is collected to ensure the website is provided without errors.
Other data may be used to analyze your user behavior.

What Rights Do You Have Regarding Your Data?

You have the right to obtain, at any time and free of charge, information about the origin, recipient, and purpose of your stored personal data.
You also have the right to request the correction, blocking, or deletion of this data.
For this purpose and for any other questions concerning data protection, you can contact us at any time via the address provided in the legal notice.

You also have the right to lodge a complaint with the relevant supervisory authority.
A list of supervisory authorities (for non-public entities) and their contact information can be found at:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

In addition, you have the right, under certain circumstances, to request the restriction of the processing of your personal data.
Details can be found in this privacy policy under “Right to Restriction of Processing”.

Analytics and Third-Party Tools

When visiting our website, your browsing behavior may be statistically evaluated.
This is mainly done using cookies and analytics programs.
The analysis of your browsing behavior is usually anonymous; the behavior cannot be traced back to you.
You can object to this analysis or prevent it by not using certain tools.
Detailed information can be found in the following privacy policy.

You have the right to object to this analysis. We will inform you about your options to object in this privacy policy.

2. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously.
We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected.
Personal data refers to data that can be used to personally identify you.
This privacy policy explains what data we collect and what we use it for.
It also explains how and for what purpose this is done.

Please note that data transmission over the Internet (e.g., when communicating via email) may have security vulnerabilities.
Complete protection of data from access by third parties is not possible.

Information About the Data Controller

The data controller responsible for processing data on this website is:

Pumox GmbH
John-F.-Kennedy-Str. 5
34128 Kassel
Germany

Phone: +49 561 47395330
Email: [email protected]

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent.
You may revoke your consent at any time by sending us an informal email.
The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Processing in Special Cases and to Direct Marketing (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6(1)(e) or (f) GDPR, you have the right, at any time and for reasons arising from your particular situation, to object to the processing of your personal data, including profiling based on those provisions.
The relevant legal basis for processing can be found in this privacy policy.
If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims (objection under Art. 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to such processing, including profiling related to direct marketing.
If you object, your personal data will no longer be used for these purposes (objection under Art. 21(2) GDPR).

Right to Lodge a Complaint with a Supervisory Authority

In case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority (Art. 77 GDPR in conjunction with § 19 BDSG), particularly in the member state of their habitual residence, place of work, or the location of the alleged violation.
This right exists without prejudice to any other administrative or judicial remedies.

A list of supervisory authorities (for non-public entities) and their contact information can be found at:
https://www.bfdi.bund.de/DE/Service/Anschriften/anschriften_table.html

Right to Data Portability

You have the right to receive data that we process based on your consent or in fulfillment of a contract in a commonly used, machine-readable format.
You may also request the transfer of this data to another controller, where technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content—such as orders or inquiries sent to us as the site operator—this site uses SSL or TLS encryption.
You can recognize an encrypted connection by the change in the browser’s address line from “http://” to “https://” and by the padlock symbol in your browser bar.

When SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If there is a requirement to transmit your payment data (e.g., account number for direct debit) after concluding a paid contract, this data is needed to process the payment.

Payment transactions using common methods (e.g., Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection.
You can recognize an encrypted connection by the change in the browser’s address line from “http://” to “https://” and by the padlock symbol in your browser bar.

When communication is encrypted, your payment data cannot be read by third parties.

Right to Access, Blocking, Deletion, and Correction

Within the scope of the applicable legal provisions, you have the right to receive free information at any time about your stored personal data, its origin and recipient, and the purpose of data processing.
You also have the right to request correction, blocking, or deletion of this data.
For further questions on personal data, you can contact us at any time using the address provided in the legal notice.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data.
You may contact us at any time using the address provided in the legal notice.
The right to restriction applies in the following cases:

If you have restricted the processing of your personal data, such data—apart from being stored—may only be processed with your consent, or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

Objection to Promotional Emails

The use of contact information published under the legal notice obligation for sending unsolicited advertising and informational material is hereby expressly prohibited.
The operators of this website reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

3. Data Protection Officer

Legally Required Data Protection Officer

We have appointed a data protection officer for our company:

Jacek Gehrke
John-F.-Kennedy-Str. 5
34128 Kassel
Germany

Phone: +49 561 47395330
Email: [email protected]

4. Data Collection on Our Website

Cookies

Miscellaneous

Functional, Statistics, Marketing

Usage

Sharing data

Sharing of data is pending investigation

Functional

Name
CookieConsent
Expiration
1 year
Function
Stores the user's cookie consent status for the current domain.
Name
rc::a
Expiration
Persistent
Function
This cookie is used.
Name
rc::c
Expiration
Session
Function
This cookie is used.
Name
wc_cart_hash_#
Expiration
Persistent
Function
Stores items in the shopping cart.
Name
wc_fragments_#
Expiration
Session
Function
Necessary for the functioning of WooCommerce.
Name
checkout_step
Expiration
Session
Function
Stores information about this.
Name
dh_user_data_browser_language
Expiration
Session
Function
Stores the browser's language settings.
Name
dh_user_data_ip
Expiration
Session
Function
Stores the user's IP address.
Name
dh_user_data_ip_country
Expiration
Session
Function
Stores the user's country data.
Name
dh_user_data_selected_country
Expiration
Session
Function
Stores language preferences.
Name
dh_user_data_tax_changed
Expiration
Session
Function
Stores tax-related information.
Name
dh_user_data_tax_class
Expiration
Session
Function
Stores tax-related information.
Name
dh_user_data_tax_rate
Expiration
Session
Function
Stores tax rate information.
Name
cmplz_banner-status
Expiration
365 Tage
Function
Stores.
Name
cmplz_consenttype
Expiration
365 Tage
Function
Determines.
Name
cmplz_functional
Expiration
365 Tage
Function
Stores cookie consent preferences.
Name
cmplz_layout
Expiration
365 Tage
Function
Reads the screen resolution.
Name
cmplz_marketing
Expiration
365 Tage
Function
Stores cookie consent preferences.
Name
cmplz_policy_id
Expiration
365 Tage
Function
Stores the accepted cookie policy ID.
Name
cmplz_preferences
Expiration
365 Tage
Function
Stores cookie consent preferences.
Name
cmplz_statistics
Expiration
365 Tage
Function
Stores cookie consent preferences.
Name
cmplz_toggle_data_id_0
Expiration
365 Tage
Function
It is used.
Name
cmplz_toggle_data_id_1
Expiration
365 Tage
Function
It is used.
Name
cmplz_toggle_data_id_2
Expiration
365 Tage
Function
It is used.
Name
cmplz_toggle_data_id_3
Expiration
365 Tage
Function
It is used.
Name
cmplz_toggle_data_id_4
Expiration
365 Tage
Function
It is used.
Name
cmplzDashboardDefaultsSet
Expiration
365 Tage
Function
Provides administrative functionalities.
Name
cmplzFormValues
Expiration
365 Tage
Function
Provides administrative functionalities.
Name
dh_user_register_hash
Expiration
Session
Function
Stores user registration data.
Name
paypalplus_session_v2
Expiration
Session
Function
Stores PayPal Plus payment information.
Name
PHPSESSID
Expiration
Session
Function
The PHPSESSID cookie is a native PHP component used to store session data.
Name
woocommerce_cart_hash
Expiration
1 day
Function
Stores items in the shopping cart.
Name
woocommerce_items_in_cart
Expiration
Session
Function
Stores items in the shopping cart.
Name
wordpress_logged_in_#
Expiration
Persistent
Function
Stores logged-in users.
Name
wordpress_test_cookie
Expiration
Session
Function
Stores the setting.
Name
wp_lang
Expiration
Session
Function
Stores language preferences.
Name
wp-settings-1
Expiration
Persistent
Function
Stores user preferences.
Name
wp-settings-time-1
Expiration
1 year
Function
Stores user preferences.

Statistics

Name
_clck
Expiration
1 year
Function
Collects navigation and behavior data for analysis.
Name
_clsk
Expiration
1 day
Function
Collects statistical data on user behavior for internal analytics by the website owner.
Name
_cltk
Expiration
Session
Function
Collects statistical data on user behavior for internal analytics by the website owner.
Name
c.gif
Expiration
Session
Function
Collects navigation and behavior data for analysis.
Name
CLID
Expiration
1 year
Function
Installed by Microsoft Clarity to store site usage information.
Name
_ga
Expiration
2 years
Function
The main cookie.
Name
_ga_#
Expiration
2 years
Function
This cookie is used.
Name
_gat
Expiration
1 day
Function
Used by Google Analytics.
Name
_gid
Expiration
1 day
Function
Installed by Google Analytics and used to analyze traffic.
Name
ANONCHK
Expiration
1 day
Function
This cookie is used by Microsoft.
Name
MR
Expiration
7 days
Function
Used by Microsoft as a unique identifier across domains for tracking purposes.
Name
MUID
Expiration
1 year
Function
Used by Microsoft as a unique identifier across domains for tracking purposes.
Name
SM
Expiration
Session
Function
Used by Microsoft's Clarity analytics service.
Name
tk_ai
Expiration
Session
Function
Stores a unique user ID.

Marketing

Name
ads/ga-audiences
Expiration
Session
Function
Is used.
Name
LAST_RESULT_ENTRY_KEY
Expiration
Session
Function
Is used.
Name
LogsDatabaseV2:V#||LogsRequestsStore
Expiration
Persistent
Function
Stores video player settings for embedded YouTube videos.
Name
PREF
Expiration
8 months
Function
Captures a unique ID.
Name
remote_sid
Expiration
Session
Function
Required for the implementation and functionality of YouTube videos on the site.
Name
SRM_B
Expiration
1 year
Function
This cookie identifies unique web browsers.
Name
TESTCOOKIESENABLED
Expiration
1 day
Function
Is used.
Name
VISITOR_INFO1_LIVE
Expiration
180 days
Function
Used for ad delivery or retargeting.
Name
VISITOR_PRIVACY_METADATA
Expiration
180 days
Function
Is used.
Name
YSC
Expiration
Session
Function
Registriert eine eindeutige ID
Name
YtIdbMeta#databases
Expiration
Persistent
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-cast-available
Expiration
Session
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-cast-installed
Expiration
Session
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-connected-devices
Expiration
Persistent
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-device-id
Expiration
Persistent
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-fast-check-period
Expiration
Session
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-session-app
Expiration
Session
Function
Stores video player settings for embedded YouTube videos.
Name
yt-remote-session-name
Expiration
Session
Function
Stores video player settings for embedded YouTube videos.

Purpose pending investigation234

Name
wpEmojiSettingsSupports
Expiration
Function
Name
wordpress_logged_in_64eef9b920095ebe2bdfe0f669adc4c7
Expiration
Function
Name
wp_woocommerce_session_64eef9b920095ebe2bdfe0f669adc4c7
Expiration
Function
Name
__stripe_mid
Expiration
Function
Name
__stripe_sid
Expiration
Function
Name
WP_DATA_USER_1
Expiration
Function
Name
storeApiNonce
Expiration
Function
Name
wc_cart_hash_4c98d908090ba026d361a4fc57af435b
Expiration
Function
Name
acf
Expiration
Function
Name
_ga_BD09H87WQW
Expiration
Function
Name
cmplz_consented_services
Expiration
365 Tage
Function
Name
wordpress_logged_in_bde08bb2039c977f7d9f759618d64d4f
Expiration
Function
Name
wp_woocommerce_session_bde08bb2039c977f7d9f759618d64d4f
Expiration
Function
Name
_hjSessionUser_5178446
Expiration
Function
Name
_grecaptcha
Expiration
Function
Name
__paypal_storage__
Expiration
Function
Name
tabs_settings
Expiration
Function
Name
WP_PREFERENCES_USER_1
Expiration
Function
Name
wf301_404_stats
Expiration
Function
Name
wf301_redirect_stats
Expiration
Function
Name
tablesorter-savesort
Expiration
Function
Name
wf301_tabs
Expiration
Function
Name
persist:hs-beacon-8a9edebc-337b-4463-9db0-10754b1550eb
Expiration
Function
Name
wf301_redirect_chart
Expiration
Function
Name
wf301_404_chart
Expiration
Function
Name
persist:hs-beacon-message-8a9edebc-337b-4463-9db0-10754b1550eb
Expiration
Function
Name
_hjMinimizedPolls
Expiration
Function
Name
woo-connect-notice-settings-dismissed
Expiration
Function
Name
wp_automatewoo_visitor_bde08bb2039c977f7d9f759618d64d4f
Expiration
Function
Name
wp_automatewoo_session_started
Expiration
Function
Name
aw_editing_action_27612_1
Expiration
Function
Name
aw_editing_action_27613_1
Expiration
Function
Name
aw_editing_action_27614_1
Expiration
Function
Name
aw_editing_action_27615_1
Expiration
Function
Name
aw_editing_action_27616_1
Expiration
Function
Name
aw_editing_action_27617_1
Expiration
Function
Name
aw_editing_action_27618_1
Expiration
Function
Name
aw_editing_action_27795_1
Expiration
Function
Name
aw_editing_action_27837_1
Expiration
Function
Name
aw_editing_action_27839_1
Expiration
Function
Name
hjActiveViewportIds
Expiration
Function
Name
aw_editing_action_28642_1
Expiration
Function
Name
aw_editing_action_28643_1
Expiration
Function
Name
aw_editing_action_28644_1
Expiration
Function
Name
aw_editing_action_28797_1
Expiration
Function
Name
aw_editing_action_28801_1
Expiration
Function
Name
aw_editing_action_28806_1
Expiration
Function
Name
aw_editing_action_28807_1
Expiration
Function
Name
_hjSession_5178446
Expiration
Function
Name
unique_session_id
Expiration
Function
Name
wp_automatewoo_visitor_9a96d864243819145fb99ba710443e52
Expiration
Function
Name
wordpress_logged_in_9a96d864243819145fb99ba710443e52
Expiration
Function
Name
wp_woocommerce_session_9a96d864243819145fb99ba710443e52
Expiration
Function

Our websites use what are known as cookies. Cookies do not harm your device and do not contain viruses. They are used to make our services more user-friendly, efficient, and secure. Cookies are small text files that are stored on your device by your browser.

Most of the cookies we use are known as “session cookies.” They are automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can configure your browser to inform you about the use of cookies and to allow cookies only in individual cases, to accept cookies in specific cases or generally exclude them, and to automatically delete cookies when the browser is closed. Disabling cookies may limit the functionality of this website.

Cookies required for the performance of electronic communication or the provision of certain functions you request (e.g., shopping cart) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized delivery of services. Any other cookies (e.g., for analyzing user behavior) are covered separately in this privacy policy.

Server Log Files

The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These may include:

Google Analytics and Microsoft Clarity have access to user IP addresses. These are used to analyze behavior, identify errors encountered by users, and improve the website.

The user’s country and region are determined using the IP address and browser language. Based on this information, the content of product pages is automatically adjusted.

This data is not automatically deleted.

This data will not be combined with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website — for this purpose, server log files must be collected.

Providing the above-mentioned personal data is neither legally nor contractually required. However, without the IP address, the functionality of the website cannot be guaranteed.

Contact Form

If you send us inquiries via the contact form, the information you provide — including your contact details — will be stored by us for the purpose of processing your request and in case of follow-up questions. We do not share this data without your consent.

The processing of the data entered into the contact form is based exclusively on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time with effect for the future by sending us an informal email. The legality of the data processing carried out prior to the revocation remains unaffected.

The data you enter in the contact form will be stored until you request deletion, revoke your consent, or the purpose for data storage no longer applies (e.g., once your inquiry has been fully handled). Mandatory legal provisions — in particular retention periods — remain unaffected. Providing your personal data is voluntary. However, we can only process your request if you provide your name, email address, and reason for the inquiry.

Inquiries by Email, Phone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, nature of inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), since we have a legitimate interest in the effective processing of inquiries directed to us.

The data sent to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data retention no longer applies (e.g., after your inquiry has been resolved). Mandatory legal requirements — particularly retention obligations — remain unaffected.

Registration on This Website

You can register on our website to access additional features. The data entered during registration will be used solely for the purpose of using the respective service or offer. All required fields must be filled in completely; otherwise, registration cannot be completed.

For important changes — for example, in the scope of services or technically necessary updates — we may use the email address provided during registration to inform you.

The processing of registration data is based on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time by sending us an informal email. The legality of the data processing already carried out remains unaffected by the revocation.

The data collected during registration will be stored as long as you are registered on our website and will be deleted thereafter. Legal retention periods remain unaffected.

Data Transmission for Contract Fulfillment in Online Shops, Retail, and Shipping

We transmit personal data to third parties only when necessary in the context of contract execution — for example, to companies tasked with delivering goods or the financial institution responsible for payment processing. No further transmission of your data will occur unless you have expressly consented to it. Your data will not be shared for advertising purposes without your explicit consent.

The basis for data processing is Art. 6(1)(b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.

5. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies” — text files that are stored on your computer and enable an analysis of your website usage. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.

The use of Google Analytics cookies and this analytics tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both the website and its advertising.

IP Anonymization

We have activated IP anonymization on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the website operator, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other data held by Google.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser settings; however, please note that doing so may result in some functions of this website not working properly.
Additionally, you can prevent the collection of data generated by the cookie and related to your website use (including your IP address) by Google, and the processing of this data by Google, by downloading and installing the browser plugin available at:
https://tools.google.com/dlpage/gaoptout?hl=en

Objection to Data Collection

You can prevent the collection of your data by Google Analytics by clicking the following link. This sets an opt-out cookie, which prevents your data from being collected on future visits to this website:
Disable Google Analytics

More information about how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en

Data Processing Agreement

We have entered into a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Data with Google Analytics

This website uses the “demographics” feature of Google Analytics. This allows reports to be generated containing information about the age, gender, and interests of site visitors. These data are obtained from interest-based advertising by Google and from visitor data from third-party providers. They cannot be associated with any specific individual.
You can disable this feature in your Google account ad settings or generally prohibit the collection of your data by Google Analytics as described above.

Google Analytics Remarketing

This website uses the features of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows advertising audiences created with Google Analytics Remarketing to be linked with the cross-device capabilities of Google Ads and Google DoubleClick. This means that interest-based, personalized advertising messages adapted to your previous usage and browsing behavior on one device (e.g., smartphone) can also be displayed on another device (e.g., tablet or PC).

If you have given the corresponding consent, Google links your web and app browsing history with your Google account for this purpose. This enables the same personalized advertising messages to be shown on any device you sign in to with your Google account.

To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked with our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by deactivating personalized ads in your Google account settings:
https://www.google.com/settings/ads/onweb/

The aggregation of collected data in your Google account is based solely on your consent (Art. 6(1)(a) GDPR), which you can grant or withdraw from Google.
For data collection processes not merged with your Google account (e.g., if you don’t have a Google account or have objected to such merging), the processing is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the website operator’s desire to conduct anonymous analysis of website visitors for advertising purposes.

More information and Google’s privacy policy can be found at:
https://policies.google.com/technologies/ads?hl=en

Google Ads and Google Conversion Tracking

This website uses Google Ads. Ads is an online advertising program provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

As part of Google Ads, we use conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. These cookies are small text files stored by your browser. They expire after 30 days and are not used to personally identify users. If a user visits certain pages of this website and the cookie is still valid, Google and we can recognize that the user clicked the ad and was redirected to that page.

Each Google Ads customer receives a different cookie. Cookies cannot be tracked across websites of different Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged for conversion tracking. However, they do not receive information that personally identifies users.

If you do not want to participate in tracking, you can opt out by disabling the Google Conversion Tracking cookie in your browser settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both the website and advertising.

More information about Google Ads and Google Conversion Tracking can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=en

You can configure your browser to notify you about cookies and only allow them in individual cases, accept cookies for certain cases or generally exclude them, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Microsoft Clarity

We use the web analytics software Microsoft Clarity on our website. The service provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft may process your data, including in the USA. Clarity/Microsoft is an active participant in the EU–US Data Privacy Framework, which ensures proper and secure data transfer of EU citizens’ personal data to the USA.
More information can be found here:
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

In addition, Microsoft uses Standard Contractual Clauses (Art. 46(2) and (3) GDPR). These are EU Commission-approved templates designed to ensure that your data complies with European data protection standards even when transferred to third countries (such as the USA).
Through both the Data Privacy Framework and Standard Contractual Clauses, Microsoft commits to maintaining EU-level data protection even when storing, processing, or managing your data in the USA.

You can find more about Microsoft’s Standard Contractual Clauses here:
https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

6. Plugins and Tools

Google Web Fonts

This site uses web fonts provided by Google for consistent font display. The Google Fonts are locally installed, and no connection to Google’s servers is established in this process.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The purpose of reCAPTCHA is to check whether data entered on our websites (e.g., in a contact form) is submitted by a human or by an automated program. reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the visitor accesses the website. During the analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent on the site, or mouse movements). The data collected during the analysis is transmitted to Google.

The reCAPTCHA analyses run entirely in the background. Visitors are not notified that analysis is taking place.

Data processing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated access and spam.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at:
https://policies.google.com/privacy?hl=en
https://www.google.com/recaptcha/intro/android.html

7. Orders in the Webshop

The following information concerns the handling of your data in connection with placing an order in the webshop on our website.

User Account

When placing an order, you may create a user account. The data you provide will be used solely for the use of the offered service. Data provided during registration will not be shared with third parties unless an order is placed simultaneously. User account data is not automatically deleted.

The following data is stored during registration:

  1. Your IP address
  2. Date and time of registration
  3. Your name
  4. Your address
  5. Your email address
  6. Telephone number

By registering, you can place future orders without having to re-enter your data. The legal basis for storing this data is Art. 6(1)(b) GDPR (contract performance or pre-contractual measures).

Providing personal data is neither legally nor contractually required.

Order Processing

When you place an order through our website, we use the data you provide to process the order and fulfill our contractual obligations. The following data is stored as part of the order process:

  1. Your IP address
  2. Date and time of registration
  3. Your name
  4. Your address
  5. Your email address
  6. Telephone number

The legal basis for data processing is Art. 6(1)(b) GDPR (contract fulfillment).

Payment Processing

We store the payment method provided only when you choose bank transfer.

Depending on the payment method, your data may be forwarded to the corresponding payment service provider.

PayPal (PayPal, credit card, SEPA direct debit)

Payments are processed via PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg. You do not need a PayPal account to use their services.

Alongside payment data (e.g., bank account or credit card), PayPal also processes the following data:

  1. Your name
  2. Your address
  3. Your email address
  4. IP address

These data are not shared with any third party not involved in contract fulfillment or payment processing.

Please note: PayPal may share your data with credit agencies, as outlined in their privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en_EN

Legal basis: Art. 6(1)(b) GDPR

PayStripe (GiroPay & Sofortüberweisung via Stripe)

We also offer payment via Stripe (℅ Legal Process, 510 Townsend St., San Francisco, CA 94103). This serves our legitimate interest in offering a secure, efficient payment method (Art. 6(1)(f) GDPR). For contract fulfillment, the following data may be shared with Stripe (Art. 6(1)(b) GDPR):

  1. Your name
  2. Your address
  3. Your email address
  4. IP address
  5. Bank details
  6. Transaction date and time
  7. Transaction amount
  8. Merchant name

Processing this data is not legally or contractually required. Without it, Stripe payments cannot be completed.

Stripe acts as both controller (for legal obligations) and processor (under our instructions, Art. 28 GDPR). Stripe has implemented Standard Contractual Clauses (SCCs) for international data transfers to ensure EU-compliant processing, even when data is stored in the USA.

Details on Stripe’s privacy policy and opt-out options can be found here:
https://stripe.com/de/privacy

Legal basis: Art. 6(1)(b) GDPR

8. Newsletter

We offer a newsletter service to inform subscribers about our services (“newsletter subscription”). To receive the newsletter, you must register on our website. The data you provide during the registration process is transmitted to us and used solely for the purpose of sending the newsletter.

This includes:

  1. The email address you provided
  2. The IP address of the computer system you used
  3. The date and time of registration

We require your email address to deliver the newsletter. The other data is used to help prevent abuse of our service and of the provided email address.

Providing your personal data is voluntary and is based solely on your consent or our legitimate interest. Without your consent or a legitimate interest, we are unfortunately unable to send you our newsletter.

Any additional information you provide is optional and helps us tailor the newsletter content to better match your interests. These details are not required to receive the newsletter.

Newsletter Delivery via MailChimp and AWS

We use MailChimp, a service provided by The Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA, and Amazon Web Services (AWS), provided by Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA, to send our newsletters.

The data listed above is transferred to these service providers as part of data processing under Art. 28(3)(1) GDPR. These companies do not use the data to contact you directly, nor do they share your data with third parties.
Both providers are certified under the EU–U.S. Privacy Shield framework.

Newsletter Analytics

We analyze user engagement with our newsletter emails and collect statistics such as open rates and click rates. This behavior may be linked to individual recipients.
This allows us to optimize the newsletter and better tailor it to the interests of our subscribers.

Legal Basis and Consent

Before submitting your registration for the newsletter, we will obtain your explicit consent and inform you of this privacy policy (Art. 6(1)(a) GDPR).

Right to Withdraw & Unsubscribe

You can unsubscribe from the newsletter and thus revoke your consent or object to further data processing at any time.
Each newsletter email contains a link that allows you to unsubscribe.
Until such an objection is made, we will continue to process your data for this purpose.

9. Social Plugins

We use so-called social plugins that allow you to share content on various platforms or display content from those platforms directly on our website.

If you are a member of any of these platforms, the platform operator may associate the access to content or functions with your user profile.
You can find details about the purpose and scope of data collection and further processing by the respective platform operators in their privacy policies.

Facebook

Operated by: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Privacy policy: https://www.facebook.com/about/privacy/
Opt-out options:

Twitter

Operated by: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
Privacy policy: https://twitter.com/en/privacy
Opt-out: https://optout.aboutads.info

Pinterest

Operated by: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA
Privacy policy: https://policy.pinterest.com/en/privacy-policy
Opt-out: https://www.youronlinechoices.com

LinkedIn

Operated by: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Privacy policy: https://www.linkedin.com/legal/privacy-policy
Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Data processing is based on our legitimate interest in optimizing our services and products in accordance with Art. 6(1)(f) GDPR.